while his apartment is being fumigated — he’s actually moving in for the weekend because he has nowhere else to stay – and he’s going to blog about it. The guy has a camera crew with him – and the video feed is being run on his site
this is why Ikea are marketing gods.
This guy fits their demographic well, young urbanite – the story is quirky enough to get lots of media attention, in the middle of the primaries – they look like really good guys – and they’re getting hours of video footage of their store, in front of what will likely end up being millions of people – for free.
