Ikea is letting a guy live in their store……

ikea.jpgwhile his apartment is being fumigated — he’s actually moving in for the weekend because he has nowhere else to stay – and he’s going to blog about it. The guy has a camera crew with him – and the video feed is being run on his site

 this is why Ikea are marketing gods. 

This guy fits their demographic well, young urbanite – the story is quirky enough to get lots of media attention, in the middle of the primaries – they look like really good guys – and they’re getting hours of video footage of their store, in front of what will likely end up being millions of people – for free. 

read more | digg story


Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: