See – Anything can be Green – even Vodka.
Jumping on the environmental train is McCormick Distillery and their new Vodka 360 . Recycled bottles, environmentally friendly labels and ink, and a charitable donation to boot – there’s no reason not to buy Vodka 360.
Another excellent example of companies using a Green theme to make their products stand out on the shelf. The Vodka 360 brand now has a “feel-good” aura to it, that will have hands reaching for their bottles, instead of the competition’s.
Inhabitat.com has a full review here: