In “Canadian Economy Not Out of The Woods Yet” , John Morrissey from The Finanacial Post, tries to rain on my Canada Day, but I didn’t let him.
It is a reality that the economy contracted .1% in April, after a 5.4% drop in the first quarter of this year, but the whole tone of the article is incredibly discouraging, with the heaviest focus on how the American economy is going to effect us.
My question is always why are we only focusing on the American consumer? Let’s look back to a few weeks ago when Goldman Sach’s predicted the Australian, British and Canadian economies to be the leaders out of the recession.
The Americans are our neighbours, our partners, and I believe that we should fully support them through their recovery, but there’s enough Canadian to go around. If you’re an ad agency, are you going to wait for your American clients to start spending money again? If you’re selling t-shirts, do you think they don’t wear t-shirts in brazil?
Let’s of course not forget our cross-provincial business relationships. I sometimes think that we’re so used to crossing the border, that we can forget to cross the mountains, the prairies, and the lakes.
I knock on doors, all around the world, all day long, because when one time zone closes down, another opens. This isn’t 1932 where I have to wait for the telegram to arrive. We can connect with anyone, anywhere, anytime.
There are thousands of economies available to work with – someone needs what you’re selling.
The question is: are you going to wait? Or are you going to hunt?